MILAN | OCTOBER 7th 2025
GA Summit
3rd Edition
The international event dedicated to Data Governance and Digital Analytics for marketing and advertising.
The GA Summit stage will host some of the leading national and international experts in Artificial Intelligence, Marketing Analytics, and E-commerce.
A full day of high-level training focused on strategies, techniques, and real-world case studies covering everything from data tracking to analytics—led by globally recognized specialists.
A valuable opportunity for networking and business development, bringing together marketing directors, e-commerce managers, C-level executives, and entrepreneurs from top companies and digital agencies across Italy.
Among the top companies in attendance:
Alpitour, Adidas, Greenpeace, LUISAVIAROMA, CNH, Banca Ifis, Aruba.
The talks by Italian speakers will be translated into English in real time
Key figures from the last edition
+500
Attendees
+20
World-renowned speakers
11
Awarded companies
+30
SPEECHes and case studies
Participants will have the opportunity to learn directly from professionals who have achieved tangible results and success in their fields, gaining insights into their know-how and proven growth strategies.
Among them: • Martin Madsen – Global Analytics & Measurement Officer @United Nations, Denis Golubovsky – Server Side GTM Expert | Founder @Stape, Giuseppe Vaciago – External Counsel @Google, Founder @LT42 Legal Tech and many more.
But that’s not all. There’s more.
Ti sei mai trovato a gestire dati incoerenti e a lottare per creare l’impatto decisivo che sai di poter avere sulla crescita della tua azienda grazie ai dati?
O forse hai troppi dati e ti senti sopraffatto dalla quantità di informazioni che devi elaborare e analizzare, che ti lasciano poco tempo per concentrarti su strategia e innovazione…
Ovvero sulle attività più importanti per aumentare i profitti generati dal tuo sito web o dall’e-commerce della tua azienda?
BEH, NON SEI SOLO…
Vedi, la maggior parte dei professionisti fa fatica a ottenere dati accurati e completi che ne semplificherebbero il lavoro…
Facendogli ottenere informazioni preziose sui clienti e sul loro comportamento.
The GA Summit is a dedicated day of pure content value, offering participants the chance to:
Spesso ci si trova intrappolati nella gestione di grandi quantità di informazioni non sfruttate…
Perché si utilizzano sistemi per la raccolta e l’analisi dei dati implementati in modo approssimativo.
Se tutto ciò ti suona familiare allora ho una buona notizia per te..
Learn successful insights and best practice about data strategy, collection, analysis and actionability tested and validated by top e-commerce brands, corporations, and multinationals (including Decathlon Italy, Banca Ifis, Luisaviaroma, Trudi, Top Farmacia, and many more)
Enhance and apply data governance and analytics frameworks and methods, along with in-depth sessions on real-world use cases, to increase profit margins and e-commerce conversions, boosting advertising and funnel strategies, and leverage digital analytics tools at the highest level — all to drive measurable business growth
Acquire or level-up strategic and technical skills that offer a real competitive advantage ■ through better, more accurate data collection and analysis, ■ smarter design and optimization decisions for online campaigns and marketing strategies
al GA SUMMIT potrai accedere a informazioni esclusive su come configurare, implementare e scalare in modo strategico Google Analytics 4, così da essere sempre un passo avanti rispetto ai tuoi concorrenti.
Gli speaker che partecipano a questo evento hanno aiutato alcune delle maggiori multinazionali e imprese italiane a tracciare in maniera precisa ed efficace i dati delle loro aziende…
Così da far prendere loro decisioni di marketing più consapevoli, capaci di avere un impatto positivo diretto sul ROI e sulle prestazioni delle loro campagne online.
Il GA SUMMIT l’opportunità giusta per imparare dai professionisti più influenti della Digital Analytics…
Uno dei quali è anche l’unico al mondo ad aver vinto i premi internazionali Golden Punchcard Prize per la miglior soluzione di Digital Analytics alla Superweek e i Quanties Awards come “Top Analytics Educator”.
SIA CHE TU VOGLIA IMPARARE COME SFRUTTARE AL MEGLIO GOOGLE ANALYTICS 4, SIA CHE TU VOGLIA CAPIRE COME RENDERE PROFITTEVOLI I DATI RACCOLTI PER PORTARE AL LIVELLO SUCCESSIVO LA TUA AZIENDA…
Durante il GA SUMMIT è possibile acquisire le stesse strategie che hanno permesso ad alcuni degli e-commerce, delle aziende e delle multinazionali più conosciute in Italia e nel mondo…
Di scalare le proprie campagne di marketing implementando e utilizzando in modo strategico Google Analytics 4…
Raggiungendo così gli obiettivi di business definiti per far crescere la propria azienda.
International Guests
2025 Edition
Martin
MadsenGlobal Analytics & Measurement Officer @ United Nations (UNHCR)
Advertising Solutions Architect at Google, she has previously held roles such as Senior Web Analyst and Head of Marketing Analytics at international organizations.
Denis GolubovskyServer Side GTM Expert | Founder @ Stape
One of the world’s top experts in Google Tag Manager Server-Side. His mission: to revolutionize server-side tracking and create cutting-edge solutions for businesses worldwide.
Speakers
2025 Edition
The talks by Italian speakers will be translated into English in real time
MATTEO
FLORAAI & Corporate Reputation Expert | Founder @ The Fool
Senior Insights Advocate con oltre 24 anni di esperienza nel settore digitale, lavora con organizzazioni globali di alto livello in aree di marketing, analisi e
innovazione tecnica.
giuseppe
vaciagoExternal Counsel @ Google | Founder @ LT42
CEO e Founder di Stape.io, senior software architect e developer, Denis è uno dei massimi esperti al mondo di Google Tag Manager Server-Side. La sua missione: rivoluzionare il settore del Server-Side tracking e creare soluzioni all'avanguardia per le aziende di tutto il mondo.
MATTEO
zambonBeta & Alpha Tester @ Google | Co-Founder @ Tag Manager Italia
CEO e Founder di Stape.io, senior software architect e developer, Denis è uno dei massimi esperti al mondo di Google Tag Manager Server-Side. La sua missione: rivoluzionare il settore del Server-Side tracking e creare soluzioni all'avanguardia per le aziende di tutto il mondo.
Gabriele
FrancoMarketing Mix Model expert | Founder @ Cassandra
Senior Insights Advocate con oltre 24 anni di esperienza nel settore digitale, lavora con organizzazioni globali di alto livello in aree di marketing, analisi e
innovazione tecnica.
Roberto GuiottoCMO & Co-Founder @ Tag Manager Italia
CEO e Founder di Stape.io, senior software architect e developer, Denis è uno dei massimi esperti al mondo di Google Tag Manager Server-Side. La sua missione: rivoluzionare il settore del Server-Side tracking e creare soluzioni all'avanguardia per le aziende di tutto il mondo.
Aurora
CesanaDigital Analyst @ Tag Manager Italia
CEO e Founder di Stape.io, senior software architect e developer, Denis è uno dei massimi esperti al mondo di Google Tag Manager Server-Side. La sua missione: rivoluzionare il settore del Server-Side tracking e creare soluzioni all'avanguardia per le aziende di tutto il mondo.
Paolo
OcchipintiCSO @ iubenda
Senior Insights Advocate con oltre 24 anni di esperienza nel settore digitale, lavora con organizzazioni globali di alto livello in aree di marketing, analisi e
innovazione tecnica.
Luca
BartoliniSenior Digital Analyst @ Tag Manager Italia
CEO e Founder di Stape.io, senior software architect e developer, Denis è uno dei massimi esperti al mondo di Google Tag Manager Server-Side. La sua missione: rivoluzionare il settore del Server-Side tracking e creare soluzioni all'avanguardia per le aziende di tutto il mondo.
Guido
BarbacciSenior Digital Analyst @ Tag Manager Italia
CEO e Founder di Stape.io, senior software architect e developer, Denis è uno dei massimi esperti al mondo di Google Tag Manager Server-Side. La sua missione: rivoluzionare il settore del Server-Side tracking e creare soluzioni all'avanguardia per le aziende di tutto il mondo.
Gabriele
Contilli General Manager
@ ISPD Italia
Lorenzo
PugiSenior Digital Analyst @ Tag Manager Italia
Emanuele
UrbaniHead of Operations @ SEED DIGITAL
Davide
MoroniDigital Analyst @ Tag Manager Italia
Key Topics at the
GA SUMMIT 2025
GA SUMMIT 2025
- [NEW] Artificial Intelligence
- Ecommerce platforms (Shopify)
- Data Visualization
- [New] Advertising conversions
- Cookies, GDPR & Privacy
- [NEW] Marketing Mix Modeling
- [NEW] Budget and ROI
- [NEW] AI and CRO
- Server-Side tracking
- [NEW] Data actionability
- [NEW] First-Party Data
- Data strategy for marketing
WHAT ENTREPRENEURS, MARKETING & ECOMMERCE MANAGERS SAY ABOUT THE GA SUMMIT
OFFICIAL MAIN PARTNER
OFFICIAL AGENCY PARTNER
join the PRIORITY LIST
- Get discounted tickets as soon as registration opens
GA SUMMIT 2025
Fill out the form to join the priority list
Ticket
GA SUMMIT 2025
GA SUMMIT 2025
Price increases in:
Days
Hours
Minutes
Seconds
SOlD OUT
- Full access to all learning sessions
- Unlimited networking Coffee
- Networking lunch (October 7)
- Headsets for simultaneous translation (Italian → English)
- Slides from all event sessions
- Video recordings of all event sessions
- Digital Certificate of attendance
GA SUMMIT
OCTOBER 7th 2025
GA Awards
The awards presented by Tag Manager Italia during the GA Summit
Alongside speeches, case studies, and high-level training, the Summit also honored some of the most outstanding Analytics implementations for marketing and advertising.
Awarded companies include national and multinational brands recognized for their impactful Digital Analytics strategies that helped achieve key business goals.
SUCCESSFUL CASE STUDIES AND AWARD-WINNING COMPANIES AT GA SUMMIT 2024
Highlights from the Awards ceremony at last year’s edition
THE 2025 PROGRAM
This agenda is being updated
8:30 am
Welcome and Registration
9:30 am
AI & Data. From new shopping experiences to emerging ecommerce business models, all the way to strategic data management: the 2026 agenda for Marketing Managers, Data Analysts, Ecommerce Managers, and Media Buyers
Speaker: TBD
9:50 am
Data Ads Mix: data enrichment techniques and tools to build high-value audiences and scale ad campaigns (with case studies)
Speaker: Team Tag Manager Italia
10:10 am
Shopify Attribution Level-Up. How to fix incomplete or inaccurate data and build a custom, reliable attribution model
Speaker: TBD
10:30 am
From off-the-rack to tailor-made: how to use custom GTM templates to save time and boost data quality
Speaker: Team Tag Manager Italia
10:50 am
The economic impact of BOT traffic – and how to fix it for more accurate analysis and better decision-making
Speaker: Team Tag Manager Italia
11:10 am
Networking coffee
11:30 am
Strategies and methods to scientifically measure and optimize ad campaign profitability
Speaker: TBD
11:50 am
Multi-touch conversions: attributing credit the right way to invest in the right marketing channels
Speaker: TBD
12:10 pm
AI regulation: a possible challenge? Legal scenarios and real impacts for companies and users
Speaker: GIUSEPPE VACIAGO - @42LF
12:30 pm
Beyond the click: CRO methods and best practices to analyze user behavior with Clarity
Speaker: TBD
12:50 pm
Measure the impact of your server-side tracking
Speaker: DENIS GOLUBOVSKY - @Stape
1:10 pm
Networking lunch
2:10 pm
GA AWARDS ceremony
2:25 pm
Mastering privacy and consent management: navigating third-party, first-party and zero-party data for better funnel marketing and ad performance
Speaker: TBD
2:45 pm
BigQuery and data visualization for marketing and business: a framework to analyze churn rate, retention, customer lifetime value and more
Speaker: Team Tag Manager Italia
3:05 pm
Performance framework: how to ensure accuracy, control and results at every stage of the process and ad funnel
Speaker: GABRIELE CONTILLI - @ISPD Italia
3:25 pm
Networking coffee
3:45 pm
How to use Marketing Mix Modeling & Incrementality testing, in your marketing team, to measure and optimize your ROI
Speaker: GABRIELE FRANCO @Cassandra
4:05 pm
Using the right (Cloud) tools for the right job: delivering on promises while controlling costs
Speaker: MARTIN MADSEN @UNHCR
4:25 pm
From report to action: a practical framework to build dashboards, find key insights and prioritize actions to improve traffic quality and page conversions
Speaker: Team Tag Manager Italia
4:45 pm
AI for digital analytics: examples, practical steps and tools to improve data analysis and decision-making while saving time and staying GDPR compliant
Speaker: TBD
5:05 pm
Beyond data analysis: best practices and real use cases to leverage AI in data tracking activities
Speaker: TBD
GA Summit 2025 lOCATION
The GA Summit will be held at Talent Garden Calabiana, Via Arcivescovo Calabiana 6, Milan
PARTNER HOTELS
If you’re planning to stay in Milan for the GA Summit 2025, you can take advantage of special rates we’ve secured with six hotels — all within a 10-minute drive from the event venue.
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
To access the discounted rates:
→ Use the promo code GASUMMIT10 when booking online
To access the discounted rates:
→ Use the promo code GASUMMIT when booking online
To access the discounted rates:
→ Use the promo code GASUMMIT5 when booking online
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
Questions? Get in touch!
We’re here to help:
FAQ
Yes, video recordings are included with your ticket. You’ll receive login credentials for our platform, which you can access from any computer, tablet, or smartphone. The HD recordings will remain available to you forever.
Yes, it’s included with your ticket. Within 2–3 business days after the event, you’ll receive your digital certificate via email.
Please note: the digital certificate will only be issued if you attend the event in person.
Yes, you can purchase additional tickets—just fill in the details of each participant using the dedicated form.
Spread the word and start gathering your team’s registrations: the more tickets you buy, the bigger the discount.
Yes, simultaneous Italian-to-English translation of all talks is included in your ticket at no extra cost. Headsets for translation will be available to rent for the duration of the event.
Yes, we’ll have special hotel deals available with six local hotels.
[Hotel Piacenza ***]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
[Hotel di Porta Romana ***]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
[Quark Hotel Milano ****]
To access the discounted rates:
→ Use the promo code GASUMMIT10 when booking online
[Best Western Hotel Major ****]
To access the discounted rates:
→ Use the promo code GASUMMIT when booking online
[UNA Hotels Mediterraneo ***]
To access the discounted rates:
→ Use the promo code GASUMMIT5 when booking online
[Crowne Plaza Milan – Linate ****]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
GA Summit è un evento organizzato da Tag Manager Italia ®
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