MILAN | OCTOBER 7th 2025
GA Summit
4th Edition
SOON ONLINE
The international event dedicated to Data Governance and Digital Analytics for marketing and advertising.
The GA Summit stage hosted some of the leading national and international experts in Artificial Intelligence, Marketing Analytics, and E-commerce.
A full day of high-level training focused on strategies, techniques, and real-world case studies covering everything from data tracking to analytics—led by globally recognized specialists.
A valuable opportunity for networking and business development, bringing together marketing directors, e-commerce managers, C-level executives, and entrepreneurs from top companies and digital agencies across the world.
Among the top companies in attendance:
Champion Europe, Alpitour, Facile.it, Greenpeace, Leroy Merlin, CNH, Banca Ifis, North Star, Giorgio Armani, Vodafone.
The talks by Italian speakers will be translated into English in real time
Key figures from the 2025 edition
+580
Attendees
15
World-renowned speakers
6
Awarded companies
+20
SPEECHes and case studies
Participants had the opportunity to learn directly from professionals who have achieved tangible results and success in their fields, gaining insights into their know-how and proven growth strategies.
Among them: • Martin Madsen – Global Analytics & Measurement Officer @United Nations, Denis Golubovsky – Server Side GTM Expert | Founder @Stape, Giuseppe Vaciago – External Counsel @Google, Founder @LT42 Legal Tech and many more.
But that’s not all. There’s more.
Ti sei mai trovato a gestire dati incoerenti e a lottare per creare l’impatto decisivo che sai di poter avere sulla crescita della tua azienda grazie ai dati?
O forse hai troppi dati e ti senti sopraffatto dalla quantità di informazioni che devi elaborare e analizzare, che ti lasciano poco tempo per concentrarti su strategia e innovazione…
Ovvero sulle attività più importanti per aumentare i profitti generati dal tuo sito web o dall’e-commerce della tua azienda?
BEH, NON SEI SOLO…
Vedi, la maggior parte dei professionisti fa fatica a ottenere dati accurati e completi che ne semplificherebbero il lavoro…
Facendogli ottenere informazioni preziose sui clienti e sul loro comportamento.
The GA Summit is a dedicated day of pure content value, offering participants the chance to:
Spesso ci si trova intrappolati nella gestione di grandi quantità di informazioni non sfruttate…
Perché si utilizzano sistemi per la raccolta e l’analisi dei dati implementati in modo approssimativo.
Se tutto ciò ti suona familiare allora ho una buona notizia per te..
Learn successful insights and best practice about data strategy, collection, analysis and actionability tested and validated by top e-commerce brands, corporations, and multinationals (including Decathlon Italy, Banca Ifis, Luisaviaroma, Trudi, Top Farmacia, and many more)
Enhance and apply data governance and analytics frameworks and methods, along with in-depth sessions on real-world use cases, to increase profit margins and e-commerce conversions, boosting advertising and funnel strategies, and leverage digital analytics tools at the highest level — all to drive measurable business growth
Acquire or level-up strategic and technical skills that offer a real competitive advantage ■ through better, more accurate data collection and analysis, ■ smarter design and optimization decisions for online campaigns and marketing strategies
al GA SUMMIT potrai accedere a informazioni esclusive su come configurare, implementare e scalare in modo strategico Google Analytics 4, così da essere sempre un passo avanti rispetto ai tuoi concorrenti.
Gli speaker che partecipano a questo evento hanno aiutato alcune delle maggiori multinazionali e imprese italiane a tracciare in maniera precisa ed efficace i dati delle loro aziende…
Così da far prendere loro decisioni di marketing più consapevoli, capaci di avere un impatto positivo diretto sul ROI e sulle prestazioni delle loro campagne online.
Il GA SUMMIT l’opportunità giusta per imparare dai professionisti più influenti della Digital Analytics…
Uno dei quali è anche l’unico al mondo ad aver vinto i premi internazionali Golden Punchcard Prize per la miglior soluzione di Digital Analytics alla Superweek e i Quanties Awards come “Top Analytics Educator”.
SIA CHE TU VOGLIA IMPARARE COME SFRUTTARE AL MEGLIO GOOGLE ANALYTICS 4, SIA CHE TU VOGLIA CAPIRE COME RENDERE PROFITTEVOLI I DATI RACCOLTI PER PORTARE AL LIVELLO SUCCESSIVO LA TUA AZIENDA…
Durante il GA SUMMIT è possibile acquisire le stesse strategie che hanno permesso ad alcuni degli e-commerce, delle aziende e delle multinazionali più conosciute in Italia e nel mondo…
Di scalare le proprie campagne di marketing implementando e utilizzando in modo strategico Google Analytics 4…
Raggiungendo così gli obiettivi di business definiti per far crescere la propria azienda.
International Guests
2025 Edition
Martin
MadsenGlobal Analytics & Measurement Officer @ United Nations (UNHCR)
Ilya
ChukhlyaevCo-Founder @ OWOX
Denis GolubovskyServer Side GTM Expert | Founder @ Stape
Speakers
2025 Edition
MATTEO
FLORAAI & Corporate Reputation Expert | Founder @ The Fool
Senior Insights Advocate con oltre 24 anni di esperienza nel settore digitale, lavora con organizzazioni globali di alto livello in aree di marketing, analisi e
innovazione tecnica.
giuseppe
vaciagoExternal Counsel @ Google | Founder @ LT42
MATTEO
zambonBeta & Alpha Tester @ Google | Co-Founder @ Tag Manager Italia
Gabriele
FrancoMarketing Mix Model expert | Founder @ Cassandra
Roberto GuiottoCMO & Co-Founder @ Tag Manager Italia
Antonio
BarbatelliCEO @ Pupau
Raffaele
NegroVP Partners and Agencies @ iubenda
Luca
BartoliniSenior Digital Analyst @ Tag Manager Italia
Guido
BarbacciSenior Digital Analyst @ Tag Manager Italia
Marianna
ChillauBusiness Development
@ b2x
Gabriele
Contilli General Manager
@ ISPD Italia
Lorenzo
PugiSenior Digital Analyst @ Tag Manager Italia
Emanuele
UrbaniHead of Operations @ SEED DIGITAL
Davide
MoroniDigital Analyst @ Tag Manager Italia
Key Topics at the
GA SUMMIT 2025
GA SUMMIT 2025
- [NEW] Artificial Intelligence
- Ecommerce platforms (Shopify)
- Data Visualization
- [New] Advertising conversions
- Cookies, GDPR & Privacy
- [NEW] Marketing Mix Modeling
- [NEW] Budget and ROI
- [NEW] AI and CRO
- Server-Side tracking
- [NEW] Data actionability
- [NEW] First-Party Data
- Data strategy for marketing
WHAT ENTREPRENEURS, MARKETING & ECOMMERCE MANAGERS SAY ABOUT THE GA SUMMIT
OFFICIAL MAIN PARTNER
OFFICIAL TECHNICAL PARTNER
OFFICIAL AGENCY PARTNER
OFFICIAL COMMUNITY PARTNER
Ticket
EARLY
BIRD
EARLY
BIRD
SOlD OUT
- Full access to all learning sessions
- Unlimited networking Coffee
- Networking lunch (October 7)
- Headsets for simultaneous translation (Italian → English)
- Slides from all event sessions
- Video recordings of all event sessions
- Digital Certificate of attendance
EARLY
BIRD
BIRD
GA Summit 2025
Ticket
REGULAR PACKAGE
REGULAR PACKAGE
Last seats available
500
SOlD OUT
- Full access to all learning sessions
- Unlimited networking Coffee
- Networking lunch (October 7)
- Headsets for simultaneous translation (Italian → English)
- Slides from all event sessions
- Video recordings of all event sessions
- Digital Certificate of attendance
REGULAR PACKAGE
GA Summit 2025
Ticket
PREMIUM PACKAGE
PREMIUM PACKAGE
SOlD OUT
- Full access to all learning sessions
- Unlimited networking Coffee
- Networking lunch (October 7)
- Headsets for simultaneous translation (Italian → English)
- Slides from all event sessions
- Video recordings of all event sessions
- Digital Certificate of attendance
- Reserved seating in the front rows
- Exclusive meet & greet dinner with speakers and guests
PREMIUM PACKAGE
GA Summit 2025
GA Awards
The awards presented by Tag Manager Italia during the GA Summit
Alongside speeches, case studies, and high-level training, the Summit also honored some of the most outstanding Analytics implementations for marketing and advertising.
Awarded companies include national and multinational brands recognized for their impactful Digital Analytics strategies that helped achieve key business goals.
The companies that will be awarded and the case studies that will be presented
Highlights from the GA Awards 2025 ceremony
THE 2025 PROGRAM
8:30 am
Welcome and Registration
9:00 am
From the GA4 Summit to the GA Summit: Monetizing Data Governance with the CEB Framework
Speaker: MARIANNA CHILLAU @b2x, ROBERTO GUIOTTO @Tag Manager Italia
9:30 am
AI & Data. The 2026 agenda for Marketing Managers, Data Analysts, Ecommerce Managers, and Media Buyers
Speaker: MATTEO FLORA @The Fool
9:50 am
The importance of strategic market analysis, with a deep dive into the concrete impact that collected insights can have on the conversion rates of SEO and marketing campaigns
Speaker: EMANUELE URBANI @Seed Digital
10:10 am
Fashion runs on data? Only if you can read it.
Speaker: DAVIDE MORONI @Tag Manager Italia, BEATRIZ BARROS @Made in Evolve
10:30 am
The economic impact of BOT traffic – and how to fix it for more accurate analysis and better decision-making
Speaker: GUIDO BARBACCI @Tag Manager Italia
10:50 am
From off-the-rack to tailor-made: how to use custom GTM templates to save time and boost data quality
Speaker: MATTEO ZAMBON @Tag Manager Italia, FILOMENA PALOMBA @FGM04
11:10 am
Networking coffee
11:30 am
Strategies and methods to scientifically measure and optimize ad campaign profitability
Speaker: LUCA BARTOLINI @Tag Manager Italia
11:50 am
BigQuery, the great enabler: from the power of real-world data to custom solutions for major brands (now accessible to all)
Speaker: ROBERTO GUIOTTO @Tag Manager Italia
12:10 pm
AI regulation: a possible challenge? Legal scenarios and real impacts for companies and users
Speaker: GIUSEPPE VACIAGO - @42LF
12:30 pm
CRO analysis with Microsoft Clarity: the Giuseppe Zanotti fashion ecommerce case study
Speaker: LORENZO PUGI, MATTEO ZAMBON @Tag Manager Italia
12:50 pm
Measure the impact of your server-side tracking
Speaker: DENIS GOLUBOVSKY - @Stape
1:10 pm
Networking lunch
2:10 pm
GA AWARDS ceremony
2:25 pm
How to masterfully manage your CMP and turn it into a driver of business growth
Speaker: RAFFAELE NEGRO @iubenda
2:45 pm
Multi-touch conversions: attributing credit the right way to invest in the right marketing channels
Speaker: LORENZO PUGI @Tag Manager Italia
3:05 pm
Performance framework: how to ensure accuracy, control and results at every stage of the process and ad funnel
Speaker: GABRIELE CONTILLI - @ISPD Italia
3:25 pm
Networking coffee
3:45 pm
How to unlock additional revenue from your media plan with the same spend leveraging incrementality
Speaker: GABRIELE FRANCO @Cassandra
4:05 pm
Using the right (Cloud) tools for the right job: delivering on promises while controlling costs
Speaker: MARTIN MADSEN @UNHCR
4:25 pm
How to get your data ready for the AI-reporting era
Speaker: Ilya Chukhlyaev @OWOX
4:45 pm
AI for digital analytics: examples, practical steps and tools to improve data analysis and decision-making while saving time and staying GDPR compliant
Speaker: LUCA BARTOLINI, MATTEO ZAMBON @Tag Manager Italia
5:05 pm
More than data analysis: best practices and case studies for using AI in data tracking
Speaker: ANTONIO BARBATELLI @Pupau, MATTEO ZAMBON @Tag Manager Italia
JOIN THE 2026 PRIORITY LIST
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GA SUMMIT 2026
Fill in the form to join the 2026 edition Priority List
GA Summit 2025 lOCATION
The GA Summit will be held at Talent Garden Calabiana, Via Arcivescovo Calabiana 6, Milan
Questions? Get in touch!
We’re here to help:
FAQ
Yes, video recordings are included with your ticket. You’ll receive login credentials for our platform, which you can access from any computer, tablet, or smartphone. The HD recordings will remain available to you forever.
Yes, it’s included with your ticket. Within 2–3 business days after the event, you’ll receive your digital certificate via email.
Please note: the digital certificate will only be issued if you attend the event in person.
Yes, you can purchase additional tickets—just fill in the details of each participant using the dedicated form.
Spread the word and start gathering your team’s registrations: the more tickets you buy, the bigger the discount.
Yes, simultaneous Italian-to-English translation of all talks is included in your ticket at no extra cost. Headsets for translation will be available to rent for the duration of the event.
Yes, we’ll have special hotel deals available with six local hotels.
[Hotel Piacenza ***]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
[Hotel di Porta Romana ***]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
[Quark Hotel Milano ****]
To access the discounted rates:
→ Use the promo code GASUMMIT10 when booking online
[Best Western Hotel Major ****]
To access the discounted rates:
→ Use the promo code GASUMMIT when booking online
[UNA Hotels Mediterraneo ***]
To access the discounted rates:
→ Use the promo code GASUMMIT5 when booking online
[Crowne Plaza Milan – Linate ****]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
GA Summit è un evento organizzato da Tag Manager Italia ®
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