MILAN | OCTOBER 7th 2026
GA Summit
4th Edition
The international event dedicated to Data Governance and Digital Analytics and AI for marketing and advertising.
The GA Summit's Focus: Governance & Analytics
The GA Summit is an event dedicated to the strategic management of data.
The goal is to understand how to build an effective, integrated data governance framework within your organization, transforming digital analytics and AI into an asset capable of generating measurable value and informing marketing and business decisions.
This means going beyond simply mastering the tools of digital analytics (Cookie Banners, Consent Mode v2, GA4, GTM, Server-Side Tracking, etc.) and placing them within a broader context where data quality, its integration with other sources, and its governance become genuine competitive advantages.
Throughout the keynotes and sessions, speakers will share approaches, methodologies, and real-world case studies to help organizations unlock and monetize their data governance activities, turning them into more effective, results-driven data strategies.
The GA Summit stage will host some of the leading national and international experts in Artificial Intelligence, Marketing Analytics, and E-commerce.
A full day of high-level training focused on strategies, techniques, and real-world case studies covering everything from data tracking to analytics—led by globally recognized specialists.
A valuable opportunity for networking and business development, bringing together marketing directors, e-commerce managers, C-level executives, and entrepreneurs from top companies and digital agencies across the world.
Among the top companies in attendance:
Champion Europe, Alpitour, Facile.it, Greenpeace, Leroy Merlin, CNH, Banca Ifis, North Star, Giorgio Armani, Vodafone.
The talks by Italian speakers will be translated into English in real time
Key figures from the 2025 edition
+540
Attendees
18
World-renowned speakers
6
Awarded companies
+20
SPEECHes and case studies
Participants have the opportunity to learn directly from professionals who have achieved tangible results and success in their fields, gaining insights into their know-how and proven growth strategies.
Among them: • Martin Madsen – Global Analytics & Measurement Officer @United Nations, Karolina Wrzask – Advertising Solutions Architect @Google, and many more.
But that’s not all. There’s more.
The GA Summit is a dedicated day of pure content value, offering participants the chance to:
Spesso ci si trova intrappolati nella gestione di grandi quantità di informazioni non sfruttate…
Learn successful insights and best practice about data strategy, collection, analysis and actionability tested and validated by top e-commerce brands, corporations, and multinationals (including Decathlon Italy, Banca Ifis, Luisaviaroma, Trudi, Top Farmacia, and many more)
Enhance and apply data governance and analytics frameworks and methods, along with in-depth sessions on real-world use cases, to increase profit margins and e-commerce conversions, boosting advertising and funnel strategies, and leverage digital analytics tools at the highest level — all to drive measurable business growth
Acquire or level-up strategic and technical skills that offer a real competitive advantage ■ through better, more accurate data collection and analysis, ■ smarter design and optimization decisions for online campaigns and marketing strategies
al GA SUMMIT potrai accedere a informazioni esclusive su come configurare, implementare e scalare in modo strategico Google Analytics 4, così da essere sempre un passo avanti rispetto ai tuoi concorrenti.
International Guests
2026 Edition
Lukas
GrebeSenior Lead Digital Analytics @ UNICEF Germany
Lukáš
ČechDigital Analytics Manager @ DHL
Speakers
2026 Edition
The talks by Italian speakers will be translated into English in real time
MATTEO
FLORAAI & Corporate Reputation Expert | Founder @ The Fool
Ilaria
BellettiniMarketing Manager @ t.bd think by diennea
MATTEO
zambonBeta & Alpha Tester @ Google | Co-Founder @ Tag Manager Italia
Serafino
D'IgnazioResponsabile Digital Innovation & Advertising @ Banca Ifis
Marcello
ColacinoDigital Marketing & TV Leader @ Save the Children
Giuliana
bono Digital & Lead Campaign Strategist @Bosch Rexroth Italia
Stefano
MarzanoDigital Marketing Unit Manager @ Esprinet Group
Valerio
De BiasioC.R.O & DIgital Analytics Professional @ Verisure
Emanuele Ferrabò
CEO e Client Dev&lover @ Algoritma
Righel
AngloisCEO @ Direct Channel
Chiara
BraghinChief Marketing Officer @ Weerg
Gabriele
Contilli General Manager
@ ISPD Italia
Roberto GuiottoCMO & Co-Founder @ Tag Manager Italia
raffaele
negroVP Partners and Agencies @ iubenda
Marianna
ChillauBusiness Development
@ b2x
Emanuele
UrbaniHead of Operations @ SEED DIGITAL
Gabriele
FrancoMarketing Mix Model expert | Founder @ Cassandra
Avv. Antonino polimeni
Associate Founder @ Polimeni.Legal
Emanuele
UrbaniHead of Operations @ SEED DIGITAL
Gabriele
FrancoMarketing Mix Model expert | Founder @ Cassandra
Avv. Antonino polimeni
Associate Founder @ Polimeni.Legal
VINCENZA
SORRENTINOeCommerce Site Analyst @ CNH
Lorenzo
PugiSenior Digital Analyst @ Tag Manager Italia
Luca
BartoliniSenior Digital Analyst @ Tag Manager Italia
Davide
MoroniDigital Analyst @ Tag Manager Italia
Guido
BarbacciSenior Digital Analyst @ Tag Manager Italia
Key Topics at the
GA SUMMIT 2025
GA SUMMIT 2025
- [NEW] Conversational AI & Data
- Ecommerce platforms (Shopify)
- Data Visualization
- [New] AI & Behavioural Analytics
- Cookies, GDPR & Privacy
- [NEW] Marketing Mix Modeling
- [NEW] Budget and ROI
- [NEW] AI and CRO
- Server-Side tracking
- [NEW] Data actionability
- [NEW] Server-Side & AI
- Data strategy for marketing
WHAT ENTREPRENEURS, MARKETING & ECOMMERCE MANAGERS SAY ABOUT THE GA SUMMIT
PARTNER
OFFICIAL MAIN PARTNER
OFFICIAL AGENCY PARTNER
FULL TICKET
Days
Hours
Minutes
Seconds
The talks by Italian speakers will be translated into English in real time
Days
Hours
Minutes
seconds
SOlD OUT
- Full access to all learning sessions
- Unlimited networking Coffee
- Networking lunch (October 7)
- Headsets for simultaneous translation (Italian → English)
- Slides from all event sessions
- Video recordings of all event sessions
- Digital Certificate of attendance
- Reserved seating in the front rows
- Exclusive meet & greet dinner with speakers and guests
FULL TICKET
GA Summit 2026
THE 2026 PROGRAM
(The program will be completed in the following days)
8:30 am
Welcome and Registration
9:00 AM
Analytics 2026: AI reads your website, Conversational Analytics reads your data
Twelve months of changes that (almost) none of us have brought to the company yet. Let's start today.
Speaker: ROBERTO GUIOTTO @Tag Manager Italia
9:25 AM
Agentic Moment of Truth: New behaviors, new decisions, new AI influence in the customer journey
Speaker: MIRKO BRUNI @The Fool
9:40 AM
Governing media investments with a single data source in BigQuery: the Save the Children case study
Speakers: LUCA BARTOLINI @Tag Manager Italia
MARCELLO COLACINO @Save The Children
MARCELLO COLACINO @Save The Children
10:00 AM
Scaling business with server-side tracking: the Direct Channel case study
Speakers: DAVIDE MORONI @Tag Manager Italia
RIGHEL ANGLOIS @Direct Channel
RIGHEL ANGLOIS @Direct Channel
10:20 AM
Roundtable: the challenges and opportunities of digital data in 2026
Guests: MARCELLO COLACINO @Save The Children;
VALERIO DE BIASIO @Verisure;
RIGHEL ANGLOIS @Direct Channel;
CHIARA BRAGHIN @Weerg.
Moderator: MATTEO ZAMBON @Tag Manager Italia
VALERIO DE BIASIO @Verisure;
RIGHEL ANGLOIS @Direct Channel;
CHIARA BRAGHIN @Weerg.
Moderator: MATTEO ZAMBON @Tag Manager Italia
10:45 AM
The cookie banner was always talking to the wrong audience
Speaker: RAFFAELE NEGRO @iubenda
11:05 AM
Marketing decision intelligence: how to invest to hit growth predictably
Speaker: GABRIELE FRANCO @Cassandra
11:25 am
Networking coffee
11:45 AM
Opportunities for data Analysis and visualization with Microsoft Clarity
Speaker: MATTEO ZAMBON @Tag Manager Italia
11:55 AM
Conversational Analytics, the future of data analysis
Speaker: MATTEO ZAMBON @Tag Manager Italia
12:05 PM
The new standards to meet in data processing
Speaker: Avv. ANTONINO POLIMENI @Studio legale Polimeni.Legal
12:25 PM
The future of CRM in B2B and B2C: AI, automation, data, people and customer experience
Speakers: ILARIA BELLETTINI @t.bd think by diennea
GIULIANA BONO @Bosch
GIULIANA BONO @Bosch
12:45 PM
Enabling Self-service Analytics
Pitfalls and lessons learned shared by a member of a small Digital Analytics team trying to make an impact in a global enterprise
Speaker: LUKAS ČECH @DHL
1:05 pm
Networking lunch
2:05 PM
How much Bot and AI agent traffic is really hitting your websites?
Speaker: GUIDO BARBACCI @Tag Manager Italia
2:20 PM
Being part of the conversations that matter
How to boost visibility within LLMs, what drives responses across different models, and how to monitor brand presence
Speaker: EMANUELE URBANI @Seed
2:40 PM
Beyond the hype: the marketing fundamentals that will outlast AI
Speaker: GABRIELE CONTILLI @ISPD
3:00 PM
The new frontiers of Server-Side and the Universal Commerce Protocol
Speaker: MATTEO ZAMBON @Stape
3:20 PM
Governance in Practice: 15 Years, 11 Organizations, and What It Means for AI-Ready Documentation
Speaker: LUKAS GREBE @UNICEF Germany
3:40 PM
Tracking by design: building high-performing websites and e-commerce from the ground up
Speaker: EMANUELE FERRABÒ @Algoritma
4:00 PM
How much does it make sense to invest in data tracking and analysis? Budget scenarios and Marketing Analytics ROI: the Verisure case study
Speakers: LORENZO PUGI @Tag Manager Italia
VALERIO DE BIASIO @Verisure
VALERIO DE BIASIO @Verisure
4:20 PM
Roundtable: the challenges and opportunities of digital data in 2026
Guests: SERAFINO D'IGNAZIO @Banca Ifis;
VINCENZA SORRENTINO @CNH;
STEFANO MARZANO @Esprinet Group;
Moderator: MATTEO ZAMBON @Tag Manager Italia
VINCENZA SORRENTINO @CNH;
STEFANO MARZANO @Esprinet Group;
Moderator: MATTEO ZAMBON @Tag Manager Italia
4:45 PM
How AI adoption in companies has changed 12 months after the last GA Summit
Speaker: MATTEO FLORA @The Fool
5:05 pm
Closing Remarks
GA Summit 2026 lOCATION
The GA Summit will be held at Talent Garden Calabiana, Via Arcivescovo Calabiana 6, Milan
Questions? Get in touch!
We’re here to help:
FAQ
Yes, video recordings are included with your ticket. You’ll receive login credentials for our platform, which you can access from any computer, tablet, or smartphone. The HD recordings will remain available to you forever.
Yes, it’s included with your ticket. Within 2–3 business days after the event, you’ll receive your digital certificate via email.
Please note: the digital certificate will only be issued if you attend the event in person.
Yes, you can purchase additional tickets, just fill in the details of each participant using the dedicated form.
Spread the word and start gathering your team’s registrations: the more tickets you buy, the bigger the discount.
Yes, simultaneous Italian-to-English translation of all talks is included in your ticket at no extra cost. Headsets for translation will be available to rent for the duration of the event.
GA Summit è un evento organizzato da Tag Manager Italia ®
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