MILAN | OCTOBER 7th 2026
GA Summit
4th Edition
The international event dedicated to Data Governance and Digital Analytics and AI for marketing and advertising.
The GA Summit's Focus: Governance & Analytics
The GA Summit is an event dedicated to the strategic management of data.
The goal is to understand how to build an effective, integrated data governance framework within your organization, transforming digital analytics and AI into an asset capable of generating measurable value and informing marketing and business decisions.
This means going beyond simply mastering the tools of digital analytics (Cookie Banners, Consent Mode v2, GA4, GTM, Server-Side Tracking, etc.) and placing them within a broader context where data quality, its integration with other sources, and its governance become genuine competitive advantages.
Throughout the keynotes and sessions, speakers will share approaches, methodologies, and real-world case studies to help organizations unlock and monetize their data governance activities, turning them into more effective, results-driven data strategies.
The GA Summit stage will host some of the leading national and international experts in Artificial Intelligence, Marketing Analytics, and E-commerce.
A full day of high-level training focused on strategies, techniques, and real-world case studies covering everything from data tracking to analytics—led by globally recognized specialists.
A valuable opportunity for networking and business development, bringing together marketing directors, e-commerce managers, C-level executives, and entrepreneurs from top companies and digital agencies across the world.
Among the top companies in attendance:
Champion Europe, Alpitour, Facile.it, Greenpeace, Leroy Merlin, CNH, Banca Ifis, North Star, Giorgio Armani, Vodafone.
The talks by Italian speakers will be translated into English in real time
Key figures from the 2025 edition
+540
Attendees
18
World-renowned speakers
6
Awarded companies
+20
SPEECHes and case studies
Participants have the opportunity to learn directly from professionals who have achieved tangible results and success in their fields, gaining insights into their know-how and proven growth strategies.
Among them: • Martin Madsen – Global Analytics & Measurement Officer @United Nations, Karolina Wrzask – Advertising Solutions Architect @Google, and many more.
But that’s not all. There’s more.
The GA Summit is a dedicated day of pure content value, offering participants the chance to:
Spesso ci si trova intrappolati nella gestione di grandi quantità di informazioni non sfruttate…
Learn successful insights and best practice about data strategy, collection, analysis and actionability tested and validated by top e-commerce brands, corporations, and multinationals (including Decathlon Italy, Banca Ifis, Luisaviaroma, Trudi, Top Farmacia, and many more)
Enhance and apply data governance and analytics frameworks and methods, along with in-depth sessions on real-world use cases, to increase profit margins and e-commerce conversions, boosting advertising and funnel strategies, and leverage digital analytics tools at the highest level — all to drive measurable business growth
Acquire or level-up strategic and technical skills that offer a real competitive advantage ■ through better, more accurate data collection and analysis, ■ smarter design and optimization decisions for online campaigns and marketing strategies
al GA SUMMIT potrai accedere a informazioni esclusive su come configurare, implementare e scalare in modo strategico Google Analytics 4, così da essere sempre un passo avanti rispetto ai tuoi concorrenti.
International Guests
2026 Edition
Lukas
GrebeSenior Lead Digital Analytics @ UNICEF Germany
Lukáš
ČechDigital Analytics Manager @ DHL
Speakers
2026 Edition
The talks by Italian speakers will be translated into English in real time
MATTEO
FLORAAI & Corporate Reputation Expert | Founder @ The Fool
Ilaria
BellettiniMarketing Manager @ t.bd think by diennea
MATTEO
zambonBeta & Alpha Tester @ Google | Co-Founder @ Tag Manager Italia
Gabriele
FrancoMarketing Mix Model expert | Founder @ Cassandra
Roberto GuiottoCMO & Co-Founder @ Tag Manager Italia
Emanuele
FerrabòCEO e Client Dev&lover @ Algoritma
Raffaele
NegroVP Partners and Agencies @ iubenda
Luca
BartoliniSenior Digital Analyst @ Tag Manager Italia
Guido
BarbacciSenior Digital Analyst @ Tag Manager Italia
Marianna
ChillauBusiness Development
@ b2x
Gabriele
Contilli General Manager
@ ISPD Italia
Lorenzo
PugiSenior Digital Analyst @ Tag Manager Italia
Emanuele
UrbaniHead of Operations @ SEED DIGITAL
Esq. Antonino
PolimeniAssociate Founder @ Polimeni.Legal
Davide
MoroniDigital Analyst @ Tag Manager Italia
Key Topics at the
GA SUMMIT 2025
GA SUMMIT 2025
- [NEW] Artificial Intelligence
- Ecommerce platforms (Shopify)
- Data Visualization
- [New] Advertising conversions
- Cookies, GDPR & Privacy
- [NEW] Marketing Mix Modeling
- [NEW] Budget and ROI
- [NEW] AI and CRO
- Server-Side tracking
- [NEW] Data actionability
- [NEW] First-Party Data
- Data strategy for marketing
WHAT ENTREPRENEURS, MARKETING & ECOMMERCE MANAGERS SAY ABOUT THE GA SUMMIT
PARTNER
OFFICIAL MAIN PARTNER
OFFICIAL AGENCY PARTNER
FULL TICKET
Days
Hours
Minutes
Seconds
Save 100€
Days
Hours
Minutes
seconds
SOlD OUT
- Full access to all learning sessions
- Unlimited networking Coffee
- Networking lunch (October 7)
- Headsets for simultaneous translation (Italian → English)
- Slides from all event sessions
- Video recordings of all event sessions
- Digital Certificate of attendance
- Reserved seating in the front rows
- Exclusive meet & greet dinner with speakers and guests
FULL TICKET
GA Summit 2026
THE 2026 PROGRAM
(The program will be completed in the following days)
8:30 am
Welcome and Registration
9:00 AM
A recap of what's happened across the Marketing Analytics industry over the past 12 months
Speaker: ROBERTO GUIOTTO @Tag Manager Italia
9:25 AM
[TBD]
Speaker: [TBD] @TBD
9:40 AM
Why BigQuery really makes the difference, and how it's become essential for any business with an online presence
Speaker: MATTEO ZAMBON @Tag Manager Italia
10:00 AM
Four parallel workstreams to move a subscription marketplace onto a modern, compliant and scalable Server-Side tracking architecture
Speaker: LORENZO PUGI @Tag Manager Italia
10:20 AM
Roundtable: the challenges and opportunities of digital data in 2026
Guests: MARCELLO COLACINO @Save The Children; [TBD]
Moderator: MATTEO ZAMBON @Tag Manager Italia
Moderator: MATTEO ZAMBON @Tag Manager Italia
10:45 AM
How to turn consent management from an obligation into a business opportunity
Speaker: RAFFAELE NEGRO @iubenda
11:05 AM
Marketing decision intelligence: how to invest your budget to grow the business predictably
Speaker: GABRIELE FRANCO @Cassandra
11:25 am
Networking coffee
11:45 AM
Studying and visualizing data with Microsoft Clarity: where the real opportunities are
Speaker: MATTEO ZAMBON @Tag Manager Italia
12:00 PM
The new standards to meet in data processing
Speaker: Avv. ANTONINO POLIMENI @Studio legale Polimeni.Legal
12:20 PM
The future of CRM in B2B and B2C: AI, automation, data, people and customer experience
Speaker: ILARIA BELLETTINI @t.bd think by diennea
12:40 PM
Enabling Self-service Analytics: pitfalls and lessons learned shared by a member of a small Digital Analytics team trying to make an impact in a global enterprise
Speaker: LUKAS ČECH @DHL
1:00 pm
Networking lunch
2:00 PM
How much AI agent traffic are websites actually seeing?
Speaker: GUIDO BARBACCI @Tag Manager Italia
2:20 PM
Showing up in the conversations that matter: how to improve visibility inside LLMs, what shapes the answers different models give, and how to track brand presence
Speaker: EMANUELE URBANI @Seed
2:40 PM
Beyond the hype: the marketing fundamentals that will outlast AI
Speaker: GABRIELE CONTILLI @ISPD
3:00 PM
The new frontiers of Server-Side and the Universal Commerce Protocol
Speaker: MATTEO ZAMBON @Stape
3:20 PM
Governance in Practice: 15 Years, 11 Organizations, and What It Means for AI-Ready Documentation
Speaker: LUKAS GREBE @UNICEF Germany
3:40 PM
Tracking by design: building high-performing websites and e-commerce from the ground up
Speaker: EMANUELE FERRABÒ @Algoritma
4:00 PM
How much should you really invest in tracking and data analysis? Budget and ROI scenarios for Marketing Analytics
Speaker: DAVIDE MORONI @Tag Manager Italia
4:20 PM
Roundtable: the challenges and opportunities of digital data in 2026
Ospiti: [TBD]
Moderatore: MATTEO ZAMBON @Tag Manager Italia
Moderatore: MATTEO ZAMBON @Tag Manager Italia
16:45 PM
[TBD]
Speaker: [TBD] @TBD
Live
10 Luglio
ore 15:45
Gabriele Contilli
ISPD
Tool martech e AI nell'advertising per marketing data-driven più efficace.
Live
21 Luglio
ore 12:00
Ilaria Bellettini
Diennea
CRM, AI, automazioni e dati per incrementare lifetime value e conversioni.
Live
18 Agosto
ore 12:00
Raffaele Negro
iubenda
Nuove norme e gestione dei consensi privacy nell'era AI.
Live
1 Settembre
ore 12:00
Antonino Polimeni
Polimeni.Legal
Strategie compliant per tracciare dati completi e usare le AI per il business.
Live
11 Settembre
ore 12:00
Emanuele Urbani
Seed
Migliorare la visibilità negli LLM (Claude, ChatGPT, etc.) grazie ai dati.
Live
25 Settembre
ore 12:00
Emanuele Ferrabò
Algoritma
Design siti web nell'era AI: tool e approcci ibridi per siti più performanti.
Live
23 Ottobre
ore 12:00
Gabriele Franco
Cassandra
Tool e metodi pratici per investire il budget generando ROI predittivo.
GA Awards
The awards presented by Tag Manager Italia during the GA Summit
Alongside speeches, case studies, and high-level training, the Summit also honored some of the most outstanding Analytics implementations for marketing and advertising.
Awarded companies include national and multinational brands recognized for their impactful Digital Analytics strategies that helped achieve key business goals.
The companies that will be awarded and the case studies that will be presented
Highlights from the GA Awards 2025 ceremony
GA Summit 2026 lOCATION
The GA Summit will be held at Talent Garden Calabiana, Via Arcivescovo Calabiana 6, Milan
Questions? Get in touch!
We’re here to help:
FAQ
Yes, video recordings are included with your ticket. You’ll receive login credentials for our platform, which you can access from any computer, tablet, or smartphone. The HD recordings will remain available to you forever.
Yes, it’s included with your ticket. Within 2–3 business days after the event, you’ll receive your digital certificate via email.
Please note: the digital certificate will only be issued if you attend the event in person.
Yes, you can purchase additional tickets—just fill in the details of each participant using the dedicated form.
Spread the word and start gathering your team’s registrations: the more tickets you buy, the bigger the discount.
Yes, simultaneous Italian-to-English translation of all talks is included in your ticket at no extra cost. Headsets for translation will be available to rent for the duration of the event.
Yes, we’ll have special hotel deals available with six local hotels.
[Hotel Piacenza ***]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
[Hotel di Porta Romana ***]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
[Quark Hotel Milano ****]
To access the discounted rates:
→ Use the promo code GASUMMIT10 when booking online
[Best Western Hotel Major ****]
To access the discounted rates:
→ Use the promo code GASUMMIT when booking online
[UNA Hotels Mediterraneo ***]
To access the discounted rates:
→ Use the promo code GASUMMIT5 when booking online
[Crowne Plaza Milan – Linate ****]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
GA Summit è un evento organizzato da Tag Manager Italia ®
© IN RISALTO srl, P.IVA e C.F. IT03769390240, Via Vecchia Ferriera 59, 36100 Vicenza, Italy.
Privacy Policy - Cookie Policy - Modifica consensi
Privacy Policy - Cookie Policy - Modifica consensi