The waitlist for the 2026 edition is now open!
The waitlist for the 2026 edition is now open!
These are the experts who took the stage to share high-impact insights and real-world case studies during the past edition
To shape a 100% content-oriented edition of GA Summit, we started with one guiding principle:
every speaker must be selected for the proven quality of the content they share—both online and in person.
The result was a line-up of internationally recognised professionals in Data Governance and Digital Analytics for marketing and advertising.
Here’s a closer look at our past speakers and guests:
Martin Madsen
Global Analytics & Measurement Officer @ United Nations (UNHCR)
Martin leads data strategy for the UN Refugee Agency from Copenhagen, with over a decade of experience in combining data engineering and analytics.
He builds cloud-native platforms, real-time streaming solutions, and analytics systems for more than 370 stakeholders across 25+ countries.
Known for marrying strong technical skills with a business-driven vision, he designs scalable infrastructures using Google Analytics, Google Cloud, and open-source tools, always with a privacy-first mindset.
His background in private-sector e-commerce (FMCG), including personalization, advanced analytics, and conversion growth, fuels his commitment to using data for tangible impact.
Denis Golubovsky
Server Side GTM Expert
Founder @ Stape
With over 10 years of experience in development, Denis has been involved in server-side tracking since the launch of Google Tag Manager Server-Side.
He founded Stape to revolutionize server-side tracking and performance monitoring for websites, apps, e-commerce, and advertising campaigns.
Stape has become the go-to Server-Side solution for its effectiveness and ease of use, already trusted by over 150,000 digital agencies, freelance web professionals, and companies worldwide.
Matteo Zambon
Beta and Alpha tester @ Google
Ambassador @ Microsoft Clarity
Co-Founder @ Tag Manager Italia
Beta and Alpha tester of Google, Ambassador of Microsoft Clarity, Co-Founder of Tag Manager Italia – a consulting and training company specializing in data governance and analytics – Matteo Zambon is an internationally renowned digital analyst.
He’s the only professional ever to receive two international awards in digital analytics: the “Golden Punchcard Prize” for the software “Tag Chef” as the best digital analytics application, and the Quanties Awards – the “Oscars” of digital analytics – for the “Top Analytics Educator” category.
Marketing Analytics Summit, SuperWeek, Measurecamp Europe, Measurecamp UK, MeasureSummit, Measurecamp North America, ADworld Experience are just some of the most important international events where Matteo held his workshops and educational speeches.
Giuseppe Vaciago
External Counsel @ Google
Founder @ LT42
An attorney specializing in criminal law for new technologies and corporate criminal law.
Partner at 42 Law Firm and Founder of LT42 S.r.l., he holds a PhD in Digital Forensics and Digital Investigations.
He teaches Cybersecurity and Law at the Polytechnic University of Turin.
42LF is a law firm that supports companies in their digital transformation and assists startups in their growth from a privileged perspective, working in multidisciplinary teams with IT professionals and digital transformation experts.
In addition to its ability to combine law and tech, 42LF is recognized for its contribution to developing innovative, compliant-by-design business solutions, both from a technological standpoint and in terms of business models.
Matteo Flora
AI & Corporate Reputation Expert
Founder @ The Fool
A renowned entrepreneur and educator in corporate reputation and data-driven strategies.
Founder of The Fool, co-founder of The Magician (an advocacy atelier in crisis and polarized contexts), and of LT42 and 42 Law Firm (where digital transformation is driven by both legal and technical experts).
He serves as Professor (adj) in “AI and Superintelligence Security” at the European School of Economics and in “Corporate Reputation and Crisis Management” at the University of Pavia
He hosts the popular video column “Ciao, Internet!” (YouTube & Facebook) and helps managers and companies achieve strategic goals using data and technology.
Gabriele Franco
Marketing Mix Model expert
Founder @ Cassandra
Founder and CEO of Cassandra.app, a measurement and marketing optimization platform for brands and agencies.
Having analyzed over €500 million in ad spend for more than 100 brands, Gabriele has created an advanced platform to measure campaign ROI, identify ad budget waste, and suggest reallocations to improve channel effectiveness.
He has trained more than 5,000 marketers and analysts worldwide, helping them understand how Marketing Mix Modeling, incrementality testing, and media mix optimization work — with a strong focus on clarity, speed of implementation, and practical execution.
His research and work are dedicated to making marketing investments scientific, measurable, predictable, and focused on business growth.
Raffaele Negro
VP Partners and Agencies
@ iubenda
In 2017, he joined iubenda as a Business Developer, working on commercial growth and partnerships.
Since 2021, he has led Customer Success as Head of Customer Success, managing a global team of seven and closely supporting partner agencies.
Today, he serves as VP of Partners and Agencies, focusing on channel growth, strategic partnerships with agencies and technology providers, and building shared-value paths for clients.
Passionate about tech experimentation and growth hacking, he combines data, process, and execution speed to turn compliance into a competitive advantage.
iubenda, part of team.blue, is a complete privacy platform offering policies, cookie and consent management, records of processing activities, and more.
It supports over 150,000 clients in more than 100 countries, with seamless integrations for websites and apps.
Gabriele Contilli
General Manager
@ ISPD Italia
Gabriele Contilli is an entrepreneur in digital advertising with over 20 years of experience in web marketing (General Manager of ISPD Italy).
In 2018, he founded Rocket PPC, a media agency recognized as a Google Premier Partner and Meta Business Partner, specializing in digital advertising and web analytics for mid-to-large companies.
In 2023, he led the integration of Rocket PPC into the international ISPD Group, becoming General Manager of ISPD Italy and a member of the Board.
His approach combines entrepreneurial vision, strong results-orientation, and a deep focus on transparency in client relationships.
Rocket PPC is a consulting agency specializing in both strategic and operational digital advertising.
It is recognized for the effectiveness of its tailored solutions, designed to help companies achieve their goals: optimizing acquisition costs, increasing margins, generating more leads and sales, and strengthening brand awareness.
Emanuele Urbani
Head of Operations
@ SEED DIGITAL
With expertise in SEO, Web Analytics, and Conversion Rate Optimization, Emanuele helps international clients grow in the digital market.
He’s Head of Operations at Seed Digital, a Milan-based digital marketing agency that specializes in improving online visibility, converting visitors into customers, and turning data into informed decisions through an innovative, data-driven approach.
The GA Summit will be held at Talent Garden Calabiana, Via Arcivescovo Calabiana 6, Milan (Italy)
If you’re planning to stay in Milan for the GA Summit 2025, you can take advantage of special rates we’ve secured with six hotels — all within a 10-minute drive from the event venue.
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
To access the discounted rates:
→ Use the promo code GASUMMIT10 when booking online
To access the discounted rates:
→ Use the promo code GASUMMIT when booking online
To access the discounted rates:
→ Use the promo code GASUMMIT5 when booking online
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
Yes, video recordings are included with your ticket. You’ll receive login credentials for our platform, which you can access from any computer, tablet, or smartphone. The HD recordings will remain available to you forever.
Yes, it’s included with your ticket. Within 2–3 business days after the event, you’ll receive your digital certificate via email.
Please note: the digital certificate will only be issued if you attend the event in person.
Yes, you can purchase additional tickets—just fill in the details of each participant using the dedicated form.
Spread the word and start gathering your team’s registrations: the more tickets you buy, the bigger the discount.
Yes, simultaneous Italian-to-English translation of all talks is included in your ticket at no extra cost. Headsets for translation will be available to rent for the duration of the event.
Yes, we’ll have special hotel deals available with six local hotels.
[Hotel Piacenza ***]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
[Hotel di Porta Romana ***]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025
[Quark Hotel Milano ****]
To access the discounted rates:
→ Use the promo code GASUMMIT10 when booking online
[Best Western Hotel Major ****]
To access the discounted rates:
→ Use the promo code GASUMMIT when booking online
[UNA Hotels Mediterraneo ***]
To access the discounted rates:
→ Use the promo code GASUMMIT5 when booking online
[Crowne Plaza Milan – Linate ****]
To access the discounted rates:
→ Contact the hotel directly and mention GA Summit 2025